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What's the Goal for Soccer in the U.S.?

With the World Cup approaching in less than three months, the game of soccer in the United States will have a ton of publicity, much of it focused on the fate of the USMNT.  Our goal in this tournament is simple -- get out of the group satages, pray that we don't face Brazil in the second round and try to reach the final eight again.

But a lot of focus will be on the general state of soccer in the U.S.  It has been 12 years since we hosted WC 1994.  There is a league which has survived, but not prospered.  We still cannot host qualifiers in many cities because we will be treated as the visiting team.  We have sent a handful of players to Europe, but only a couple of non-keepers have thrived.

So what's the goal for soccer in the United States?  Soccer will never be as important here as it is in most of the world.  People don't identify with the clubs as they do in Europe or South America; we don't have the history with the game; fans don't travel; and our sports culture is dominated by television, while soccer, at its best, is experienced in person (or in a group setting).

So, in a perfect world, where should soccer in the U.S. be on our sports landscape?

I would like it as the fourth professional sport, above hockey.  There is a decent amount of interest in the National Team, which makes it unique in the American sports culture.

I think that, for the sport to thrive, the current schedule must change.  Just as the home stretch comes, we lose TV and media coverage due to football.  I think that MLS should start the week after the Super Bowl and go through Labor Day (if not a couple of weeks before). 

Thoughts?

 

Published Monday, March 20, 2006 3:45 PM by drew

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ronen said:

assuming the championship ends on labor day.....starting the week after the superbowl and ending labor day would still give us a 5 month break between seasons...which is too long imo.....currently...most euro leagues have a 3 1/2 month break.... the media hasn't bought into soccer enough to give it coverage during the break that would carry the interest of the average fan during the off season....  except for maybe a blurb in the back pages....

its been rumored that eventually we'll be following the same schedule the rest of the world does...including not playing our games in the heat of summer...when most of the play is sluggish.

will it suck in the northeast, sure.   playing late august to april is prob a good idea...

but as good as the internet is for soccer fans in the US, soccer stadiums will be just as good.  that's the key.

and yes, give us more owners like red bull, who as of right now, aren't shy in spending some marketing money....
March 21, 2006 12:56 PM
 

ronen said:

i also remember reading a quote somewhere by somebody...basically saying that soccer's biggest obstacle is the media gate keepers who have their own soccer bias....

there used to be a guy covering sports for wfan who told a group of us in 1999 or 2000 that he got ripped a new one by his boss when he talked about the metros in the sports round up...

the quote went something like...

soccer will thrive when the current, older sports media gate keepers either die or retire.

March 21, 2006 1:02 PM
 

drew said:

Well, I think that in order to maximize TV/media coverage, you have to stay away from the football season.  Just as the playoff race heats up, MLS gets bumped off of ESPN2 in favor of college football.  You can't blame the networks, because of the ratings.

Plus the football lines make MLS look like a second class sport and one which is less TV friendly.

Well, I'm not a big blame the media guy.  One good thing is that soccer fans are passionate and need to support their teams and sponsors.
March 21, 2006 3:59 PM
 

ronen said:

the USMNT has been bumped for the little league world series.  playoff games have been tape delayed for poker, etc.

we'll never match the nfl or get the same priority...whether we play during their season or not.  the nfl lines will disappear in soccer stadiums as the soccer team will have priority over scheduling...

not saying now, with more nfl stadiums then soccer ones, we should switch....but when we have more soccer stadium, it won't be as big of a deal.  mls just needs to pick a time slot and stick with it....  the soccer fans in this country watch plenty of soccer during the nfl season (epl, la liga, seria a, etc).   once mls is able to come closer to the quality of play...they'll tune in to.  for the most part, most nfl fans that i've come across don't like soccer at all....
March 22, 2006 10:21 AM

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